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Hoekstra Transportation, LLC Installs IDSC's Expert Fuel, Trip Alert/Swap Advice and Match Advice
04.04.2007 Richardson, TX -

Integrated Decision Support Corporation (IDSC), a leading provider of optimization and decision support software exclusively for the truckload carrier, welcomes Hoekstra Transportation, LLC as a new customer of the Expert Fuel®, Trip Alert/Swap Advice® and Match Advice® optimization software solutions. Hoekstra Transportation, LLC is a premier regional truckload carrier specializing in delivery within a 500 mile radius of the Chicago Metro area.

"IDSC's optimization solutions are the perfect fit for our progressive technology program," said Steve Hoekstra, President of Hoekstra Transportation, LLC. "These solutions allow us to offer an even greater level of service and security for our customers while increasing our profitability momentum."

Expert Fuel is proven to save carriers significantly in fuel costs whether fuel prices are high or low by taking advantage of the variation in fuel prices by providing drivers with an optimized fuel plan, and by substantially minimizing out-of-route miles with an optimized route plan. Trip Alert/Swap Advice not only provides total visibility of assets and best-in-class exception and event management--it also increases driver time-at-home without impacting profit potential. Trip Alert automatically identifies the locations and times when two power units will be feasible to swap load assignments. Trip Alert recommends those swap opportunities which improve utilization, on time performance, and driver home time. Trip Alert provides built-in capabilities to identify candidates for in-transit swaps--leveraging the data to maximize driver and equipment utilization, prevent service failures, and increase driver time at home. Match Advice makes the extremely complex process of load planning more efficient by providing load planners with real-time optimized solutions and guidance on dispatching practices to help make the best decisions on driver work assignments. Power-to-load match optimization is the most technologically advanced approach to systematically assigning the most profitable trucks with the most profitable loads--with every dispatch.

"More and more truckload carriers are embracing technology to improve efficiency, customer service and profitability. The adoption of dispatch and mobile communications technologies has become standard--which has enabled carriers to collect and use real-time data from operations. How that data is leveraged to gain insight, gauge performance and make measurable decisions will be the key that determines the degree of competitive edge gained from technology investments," said Dave Harris, VP of Sales for IDSC.

About Hoekstra Transportation, LLC
Hoekstra Transportation is a regional truckload carrier located in St. Anne, Illinois, which is 65 miles south of Chicago. Our operating area is within a 500 mile radius of the Chicago Metro area. Our average length of haul is 325 miles. (We recognized the need for the short to medium haul services in the early stages of our business.) We have been able to grow our business by concentrating our efforts in filling strategic lanes within the Midwest area. We have shippers and receivers in all the major metro areas in the Midwest and move our equipment in the lanes between these cities. For more information, visit www.hoekstratrans.com.

About Integrated Decision Support Corporation
Integrated Decision Support Corporation (IDSC) celebrates over 28 years as a leading provider of decision support software for the truckload carrier, serving customers representing over 120,000 power units and the "Top 100" carrier market. IDSC is recognized as a pioneer in the industry and for developing innovative software technologies that include the first power-to-load match optimization introduced in 1978 and the first fuel optimization program introduced in 1994. IDSC is committed to providing customers with a strategic advantage by accelerating profitability through the use of optimization-based decision support planning and execution software. For more information, visit www.idscnet.com.


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