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Ozark Adding Additional Decision Support Tools to Their Organization.
07.23.2002 Memphis, TN -
Ozark Motor Lines Inc. has agreed to license the additional decision support tools Netwise®, Netwise400® and Match Advice® from Integrated Decision Support Corporation. Ozark currently utilizes IDSC's Expert Fuel® and OOR/ETA Alert® to reduce fuel and out of route costs.

With the addition of these three new tools, Ozark will now be able to benefit from the integration of the entire suite of IDCS's product line into their Innovative Computing Corporation (ICC) dispatch system. These enterprise tools will enhance decision-making capabilities at all levels of the organization and across all departments, including sales and marketing, customer service and operations. Additionally, being able to access key information without leaving the resident dispatch system allows front-line managers to make informed real-time decisions about load, lane and customer profitability.

NETWISE® is the ultimate tool to improve the profitability of a truckload carrier. Providing the yield-based continuous profitability backbone for all functions of the enterprise. Specific functions include: yield management,shipper bid response, profitability scoreboards, acquisition analysis, "what-if" analysis, and freight-mix optimization.

NETWISE 400® is the resident AS/400 system that utilizes the Netwise® profitability data to provide access to key business intelligence without leaving the dispatch system. Netwise400® empowers the frontline to be knowledgeable workers, capable of soliciting the most profitable freight, maximizing equipment utilization, and driver time at home. MATCH ADVICE® provides real-time guidance on power-to-load match. Based on the Netwise® engine, Match Advice® considers all relevant factors to maximize profits while honoring customer service requirements and satisfying driver needs. Increases margin per day by as much as 30%, reduces empty miles by as much as 15%, maximizes driver home, and minimizes service failures.

"We are excited to find decision support tools that will effectively give our entire organization the needed information as to where to concentrate our continuous improvements efforts. IDSC shares our dedication to quality and excellence, as this quality is evident in their decision support tools," said Tommy Higginbotham, CEO of Ozark Motor Lines Inc.

"We are very pleased about Ozarks Motor Lines" decision to install Netwise®, Netwise400® and Match Advice®." said David Harris, Director of Sales for Integrated Decision Support Corp. "The management team of Ozark Motor Lines Inc. is taking a structured approach to a continuous improvement process. These tools are designed to guide and direct a motor carrier on how to improve the quality of the freight and improve utilization. We are excited about working with the Ozark team to achieve the improved profitability results."

About Ozark Motor Lines
Ozark Motor Lines Inc., a family owned business established in 1961, operates a fleet of over 475 company units augmented by 175 owner operators leased to the company. Ozark Motor Lines Inc. utilizes Qualcomm satellite equipped tractors to deliver products throughout the 48 contiguous United States and is committed to providing customers with 100% satisfaction. Still owned by the Higginbotham family, Ozark's headquarters is in Memphis with a second terminal in Lebanon, Tennessee.

About Integrated Decision Support Corporation
Since 1990, Integrated Decision Support Corporation has been exclusively focused on providing optimization technology to full truckload carriers. Collectively, Integrated's customers represent more than 150ꯠ trucks. Integrated's objective is to provide its customers with a strategic competitive advantage through the use of optimization-based decision support systems. Integrated's full line of software addresses the entire range of decision-making issues for full truckload carriers from strategic and tactical to operational. These systems are proven to provide increased profits.

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